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Jessica Smith

Freelance Graphic Designer

I’m a London-based freelancer specialising in brand development, packaging design and ad creative that demands attention. Whether crafting a brand from the ground up, designing packaging that pops off the shelf, or creating ad visuals that drive engagement, I combine strategy with bold aesthetics to bring every design to life.

About

My name is Jessica Smith 

I’m Jessica, a London-based freelance graphic designer with a background in ad creatives, social content, brand visuals, brand development, packaging design and logo design.  Over the past year, I’ve worked with clients including Artisan and Burst Digital, as well as independent businesses across food, tech, and lifestyle.

Whether it’s building a visual identity from the ground up, designing packaging that pops off the shelf, or creating ad campaigns that spark engagement, I combine creativity with clear strategy to deliver designs that work.

Beyond freelancing, I’m expanding my skills in UI/UX and motion graphics to push my design skills further .

At the heart of everything I do is a belief in strong storytelling, bold aesthetics, and design that makes an impact.

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