Jessica Smith
Freelance Graphic Designer
I’m a London-based freelancer specialising in brand development, packaging design and ad creative that demands attention. Whether crafting a brand from the ground up, designing packaging that pops off the shelf, or creating ad visuals that drive engagement, I combine strategy with bold aesthetics to bring every design to life.
About
I work across brand and media, translating ideas into clear and cohesive visual systems. My approach focuses on strategy, consistency, and storytelling, shaping concepts into designs that feel intentional and relevant.
Experience
Freelance Designer
2024 — Present
Branding
Art Direction
Ad Creative
Campaign Concepts
Visual Identity
UI Design
Social Content
Lightweight animation
Digital Design
Artisan
Ad Creative
Social Content
Campaign Concepts
UI Design
Motion Graphics
Marketing Assets
Burst Digital
Ad Creative
Social Content
Paid Ads
Visual Content
Skills
Adobe Photoshop
Adobe Illustrator
Figma
Canva
Lottie
Lovable
Brand Strategy
Packaging Design
UI Design
Prompt Engineering
AI-Assisted Design Workflows
